Zafirah is a Woody Allen-worshiping Film Studies graduate student who, after completing her BA in English Literature, has deluded herself into believing that stories were better told through pictures rather than words. She loves the moving image and fervently opines that the best cinematographers are the ones who started out as photographers first -- and that people who break the 180 degree rule of film (along with the makers of Tron Legacy) ought to be shot.

She's a Canon girl who is basking in the new-found joys of full-framed goodness and thinks that if she had the patience (and the CF card space) to time-lapse everything that happens in her daily life, she would. Oh, she is also the Public Relations and Marketing Executive for 2011, which means that
a) she's friendly,
b) she doesn't bite and
c) she's probably gonna spend copious amounts of time knocking on doors, trying to sell the services of rest of the Exec team in exchange for sponsorship.